East Fife FC are pleased to confirm that we have agreed an extension to our partnership with JADA, who will be the Club’s Away Kit sponsor for both the 2025/26 and 2026/27 seasons.
This follows on from last season’s successful agreement which saw JADA feature on the back of the away kit and on the matchball plinth, helping to promote the important work they do in raising awareness of Addison’s Disease.
Founded in 2023, JADA was set up in memory of Jordan Crombie, who sadly passed away at just 28 years old from complications related to Addison’s Disease in July 2022. In the wake of Jordan’s passing, his family and friends dedicated themselves to creating a charity aimed at raising awareness of this rare condition, supporting those diagnosed, and offering assistance to their families. Their mission is to ensure that no other family has to experience the same heartbreak.
“At East Fife, we’re proud to announce JADA as our new away shirt sponsor. Their incredible work raising awareness for Addison’s Disease is inspiring. It’s not the first deal that we’ve done with JADA in the last few years and I’m sure it won’t be the last. This partnership is about more than just football, it’s about community, and we’re excited to carry their name with us across the country this season.”
“We’re absolutely delighted to be the main sponsor on this season’s away top! Last year, having our charity featured on the back of the away kit gave us fantastic exposure for our small charity, so when the opportunity came to step up as main sponsor, it was an easy decision. We’re really looking forward to partnering with East Fife again this season and hopefully many more to come.”
The 2025/26 Away Kit was unveiled last month and proved an instant hit with supporters, with over 150 shirts sold in the first 24 hours. We are now taking pre-orders for the next batch of kits, which are expected to arrive in early October.
We look forward to proudly displaying the JADA logo on our travels over the next two seasons and to continuing our strong relationship with a charity that makes a real difference in our community.
